Chuck Espinoza Photography

A few weeks ago I got a call from David Skinner, a friend a production designer. (David’s Reel) He was working on yet another Bing TV commercial and wanted to create and old masters type portrait to use as set decoration for the commercial. His first thought was to spend some money comping a portrait of the general into a stock photo purchased from Getty Images.  Although my estimate was more than the cost of a (good) stock photo we both agreed that it was worth spending the extra money having me try to match the concept so that we would have total control.

In a matter of days I was setting up in the production office for an impromptu shoot that coincided with the wardrobe fitting. On the way to the shoot he called and informed me that instead of a single portrait of the “General”, we’d be shooting the general and his trophy wife. The benefit of having the shoot at the production company is that we would be close to both the director and agency to get approval. There’s nothing like having the director and the ad agency art directors around to help out during a photo shoot. In the end we got so many great shots it was hard to pic just one.

The general and his trophy wife - shot for Bing "Telenovela" TV commercial

After the shoot the image was turned over to (ridiculously amazing) Graphic Artist Jamie Rama to get the old world painting look. The ending result was printed on canvas and framed.

Edit by Graphic Artist Jamie Rama