Posts Tagged ‘professional photography’
I recently lost a job based on price. I had already provided the “bro hookup” discount since the client was friends with my wife. The client was able to find a photographer willing to provide more for less. Does it make sense to lose a sizable job over an additional 20% discount? (in this case yes) What’s that “bird in the hand” saying?
The experience got me thinking about why you should hire me. My first inclination was to say that great photography is the reason to hire me but that’s not enough and that’s not even the main reason.
Hire me to shoot your wedding, children, engagement session, portrait, head shot, your home, your new design, _______(fill in the blank) because:
1. Because you like me as a person and you want to do business with me. For most photography projects I spend a fair amount of time with my clients. It could be intimate situations like an expectant mother’s first maternity photo shoot, visiting the home of new parents to take pictures of their newborn, spending a couple days shooting a project for an interior designer or spending a day with a bride, groom and their closest friends and family. I could be the best photographer in the world, but if you don’t like me, don’t want me around or don’t trust me, the quality of my work doesn’t matter.
2. Hire me because you believe in, and trust in, my ability as a photographer. I’m not a “wedding photographer”. I’m not a “family portrait photographer”. I’m not an “architectural photographer”. I’m a photographer that happens to shoot all of the previous mentioned types of photography. There’s enough of my work online for people to get an accurate view of the quality of my work, my ability to think on my feet and the quality of the finished product I deliver to my clients.
Want to know how I picked my wedding photographer? I looked through a box a proofs. While sifting through hundreds of proofs from my friend Josh’s wedding the main thing that stood out with Selima was consistency. The great majority of the images were solid, and as a whole they were great. I encourage and often show my potential wedding clients the proofs from the weddings I have shot and tell them this is what you can expect. I’ve heard so many stories from friends and clients who were duped into hiring a photographer based on the 20 images they saw on a website.
3. Hire me because you want something different. Hire me to shoot your wedding because of my fashion work. Hire me to shoot your architectural work because of the unique images I shot of your neighbors kids. Hire me because you know that whatever circumstances I am put in I can get the shot.
I’m not sure where money and cost factor in. It’s an important factor but not the most important. I made a decision early on not to compete on price. If you want to price shop photography there are a ton of photographer’s who will compete on price. Creativity and art are subjective. The cost and perceived value is up to you.
A few weeks ago Katie emailed asking about shooting some new family portraits. (Katie and her family live in San Jose) I’ve had the pleasure of photographing her family five times over the past three years. Usually the shoot coincides with a visit to the area. Since I didn’t have any near-term plans to fly to the bay area she decided it was worth the extra cost of a plane ticket to have me come up. It feels good when your clients speak about your work with actions like that.
We started off with the twins while big brother Connor finished his nap. And for the record, the twins decided to hold each other’s hand.
Then we swapped. Twins went down for a nap while Connor and I went to have some fun.
Next Aunt Mable (her real name is Annie) and Charles came by. Charles was a little hesitant, because like most of us, we don’t like to have our photo taken. For one of their first poses they came across really stoic. Seeing that pose made me think of the painting “American Gothic” and with the help of a few props we made an attempt. The use of props and humor helped liven things up a bit.
After our session at the house we headed to the San Jose Rose Garden to meet the extended family. It never fails. Whenever I try to get a shot of the grandparents and their grand kids there’s always a meltdown.
More extended family and great moments.
Every year I have friends and clients ask me about holiday cards. My main lab offers decent options but has failed to add new designs leaving the cards I offered last year a bit dated and over-used. This year I am happy to offer my customers several options for great holiday cards.
The first option is my partnership with www.Broadcastingbaby.com. We have teamed up to offer our clients great photography and an incredible selection of customized cards. Mention my name and you will receive 20% off your holiday card order.
This year I have also arranged to offer my clients holiday cards designed by an incredible graphic artist. These cards can be viewed in the products section of the cart feature of my website. Chuck Espinoza Photography Products. The following is a handful of the flat card designs.
Lastly Tiny Prints has finally begun to offer a special collection of cards exclusively for professional photographers.
There are also some great options in the product section to consider as gifts for the holidays. Wouldn’t grandma love a hard cover coffee table book? Don’t want to send another photo in a frame? Send a canvas wrap ready to mount on the wall.
Don’t have the perfect photo for your holiday cards? Call me to set up a portrait shoot. 310.922.5094