Posts Tagged ‘Pinterest’

The Future of Magazines

I love magazines. I love flipping through and looking at the images that inspire me; images that motivate me and push me to create. Unlike most people that subscribe to magazines for the content I subscribe to look at the photos. The editorial content is icing on the cake. I subscribe to magazines because of the photographers they hire. Want to know why I subscribed to Fast Company?  It’s because of Jake Chessum. I was browsing a copy in a doctor’s office and loved his portraiture. It was fun, it was real, it was honest and personable. It turned out that I really liked the editorial content of Fast company. It’s smart and current and educational and despite the fact that I don’t see Jake’s name in the magazine any more I still subscribe. Why subscribe to Vanity Fair? Annie Leibovitz.  Why would I, a straight married guy, subscribe to Elle and Vogue? Testino, Thompson, Richardson, Lagerfeld, et all….

In our house we subscribe to a lot of magazines. ( PDN, Rangefinder, Fast Company, Inc, Esquire, GQ, Interview, American Photo, Real Simple, Parenting, Us Weekly). If my wife had her way I’d be limited on how many we get. Why? It’s not because of the expense…magazine subscriptions are generally pretty inexpensive. But I have stacks of magazines scattered throughout the house and in my car. I even have magazines dating back a few years that I plan to look through. For me it’s more than the act of flipping through. I rip out pages and keep them for reference. Think of it as old-school Pinterest. Having tear sheets around during photo shoots helps to communicate a vibe, emotion, hair or makeup style that I might not otherwise be able to put into words.

So what’s the asnswer? NextIssue. A new app for my iPad that gives me access to magazines for a flat monthly fee. At first glance it seemed novel and cool. For a monthly fee ala netflix I can get access to ~40 magazines.  A 30 day trial and and upcoming vacation motivated me to give it a shot.This is based on my 12 hour review of the app and so far I’m stoked.

Before NextIssue, my experience with iPad versions of magazines hasn’t been spectacular. The idea of paying an additional subscription fee doesn’t interest me and some of my experiences with iPad versions of magazines has been disappointing. Lately I’ve found a few magazines are coming around and giving me access to the iPad version if I’m already a print subscriber. Amazon is even packaging print + Kindle subscriptions. With NextIssue I now have access to a ton of magazines in a convenient, clutter-free, eco-friendly and beautiful package.  I might actually be able to stop ripping pages out of magazines soon.

Screen shot of NextIssue App

Screen shot of NextIssue app

 

Bruce Willis - shot by Yu Tsai for Esquire

NextIssue screenshot  - Bruce Willis – shot by Yu Tsai for Esquire

 

 

Emma Stone - shot by Mario Testino for Vogue

NextIssue screenshot – Emma Stone – shot by Mario Testino for Vogue

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