Posts Tagged ‘LA’
The great thing about being a photographer in Los Angeles is that there is no shortage of attractive people willing to model. I came across Kyle’s photo on a friend’s Instagram feed. I asked for an introduction and it turned out Kyle was just starting to get involved with acting and modeling. This was his second photo shoot.
I started shooting behind the scenes video during shoots (while the model was in hair and makeup) to give me something to do. On most occasions a model will spend 60-90 minutes in the chair which gives me a lot of free time. The more I shoot and edit this footage, the more I learn. I learn by doing. I’d make a video and get to edit and realize it would have been better if…. Next time I made sure that “if” was taken care of. On this particular occasion it meant getting some more action direct to the camera as opposed to finishing the video with stills from the shoot.
This was shot back in June with Jordan Colton and Stacey Ellis. stacey has recently started a new venture. Be sure to check her out at Ellis Salon
When I shot this photo. I was working for free. Seth painted the wall for free. I paid for the supplies and installed the wall, for free. Seth used his own paint. Seth painted the wall on a separate occasion from the shoot. I shot and edited the video for free. Kyara was paid, but if this were a circus she would have been paid in peanuts.
From that free shoot we licensed this image to chefrubber.com who ran it as a full page ad in So Good Magazine. We split the money and got a nice tear sheet out of it. Seth sold a print at an art show. A plastic surgeon contacted me for an assignment after seeing the video of the shoot. His website and office will be decorated with images shot by me. My lab will make hundreds off my prints. A fine art framer in Australia will make thousands when they frame the prints. All in all I can directly correlate about $50,000 in income as a result of that one FREE shoot. Don’t get me wrong, not every test and for-fun shoot results in income. If there isn’t value in working for free I wouldn’t do it.
More than any other industry I can think of the the creative industry is built on the backs of free labor. It goes by numerous names: tests, trade, TFP, TFCD, intern, spec, portfolio, for credit, for my reel…We all do it. As long as I find benefit in working for free I will continue to do so. As I mentioned, I’m getting paid, it’s just not always in the form of dollars.
If you haven’t already read Malcom Gladwell’s book The Outliers he introduces the concept that excellence comes from practice, lots and lots of practice. He refers to it as the 10,000 hour rule; excellence comes after practicing/doing for 10, 000 hours. As a freelance creative how am I supposed to reach 10, 000 hours unless I create my own assignments? How does a photographer, filmmaker or graphic artist practice? By working for free.
I first learned the value of working for free when I interned during college. I interned for Merrill Lynch and learned first and foremost that I DID NOT want to be a
stock broker financial adviser. The next lesson I learned was that interning is about building relationships, not “learning”. I didn’t gain knowledge at Merrill; I made contacts. Those contacts and relationships led to me getting a job and building a successful career as an analyst.
When I was first started to shoot I needed subjects. I started with my friends, then I moved on to testing with models, makeup artists and stylists. We would work for trade; I’d shoot images for our respective portfolios and in turn they would model, style, do hair, or makeup for me. It’s a win win. I get to practice my craft, experiment, test new equipment all while building relationships and making new contacts. Am I working for free? Yes, but there is a huge intangible value I have gained by doing the work. First and foremost I got better at photography. In a lot of cases the relationships I made led to paid job. I shoot for free only when I know there is some value in me doing the work. If you can’t see value in doing something similar, might I suggest a new pair of glasses?
When I’ve got a model in hair and makeup for 60-90 minutes there’s only so much that I can occupy my time with. Lately I have taken advantage of the time and shot behind the scenes video. The only downfall is that when hair and makeup are finished and I pick up a camera to start shooting stills, the video suffers. The behind the scenes video covers the first of four different looks we shot.
Stacey Ellis was in for hair and makeup. She wanted to start with a finger wave of sorts. Since Adriana’s hair was going to have a very polished look we dressed her up in a little H&M tube dress to give it a bit more of a fashion edge.
The following photos show the progression for the rest of the shoot. We got a bit more dramatic and fashion oriented. Loosened things up a bit and then went up with the hair and back to traditional beauty portraits. To see more of Stacey’s work check out our previous work together or on her website: TheBigBangsTheory.com
When I started to get serious about my photography I took a class/seminar about building a portfolio. This was in 2005. I had been shooting long enough that I had amassed a body of work that I thought was worth showing and wanted someone else’s opinion on how best to present my work in hopes of booking jobs. The class was worthwhile and I left with some good information; I also left with some misinformation. I don’t remember hearing much constructive criticism during my portfolio review. One note was that I was shooting too many landscape images and if I wanted to shoot for magazines I should shoot more portrait shaped images to match the layout of magazines. When I think back to my “skill” level in 2005 and look back at the photos I was making around that time, most of them were shite and it makes me wonder about the validity of her advise during my review. Did she not want to tell me my photos sucked because I payed for the review? Or because I was in a “class” with other photographers on the same level were mine were slightly better than the rest?
The photography industry is rife with people ready to give advise and tips. Some of the advise and education is free and invaluable. Some costs money yet is still a huge value. Look to CreativeLive and Strobist for great and usable photography know-how and education. One is free the not really free but a huge value. Along with an industry of photographers trying to sell me advice there are tons of trade magazines with full of industry “standards” and suggestions…How to show your work, what to put in your portfolio, how much to show.
In that portfolio review in 2005 the photography consultant cautioned about showing more than one image of the same person in my portfolio. Up until recently I adhered to that but as of late I call bullshit. Case in point; Devon. I met and first shot Devon in 2009. In the past four years we’ve shot together six times and every time we’ve worked together we both come away with great images.
There are a handful of other actors and models that I share the same experience with. When I’ve got a relationship with someone and we work well together I tend to work with them over and over since I know the results will be great. Why not show multiple images of the same person in my portfolio or on my website? That rule was dumb.
I bring this up because as I grow and learn about myself and my photography I have begun to make my own rules based on my own experience and information.
As much as I hate updating my websites I’m due for an overhaul. Stay tuned and plan on seeing more than one image of the same person. Especially Devon.