Posts Tagged ‘High Dynamic Range’

Architectural Photos, and using photos for marketing

A few months ago I was introduced to Lauren Shadid via Josette Murphy of About:Space. Lauren left a big architecture firm and is in the process of building a website for her firm. I was hired to shoot a couple of completed projects which will be showcased on her upcoming website. For architects and interior designers I spend a lot of time making sure that the color and the design of the space is accurate.

Like myself and other photographers, architects and designers are particularly attuned to how their project looks when photographed. They spend hours deciding on colors, materials, fabrics and lighting; it’s only natural that the same attention to detail would occur after the photo is taken. In a lot of cases we become accustomed to how an environment looks to the naked eye, we don’t notice the color of the light or the shadows but once we look at a photo we start to notice those details.

In the case of this Sherman Oaks dining room that Lauren designed there were a lot of factors affecting the lighting and color. In this shot of the dining room, the custom made table, made by Boudreau Custom Woodwork, was casting a lot of orange light onto the ceiling and walls because of the light reflecting off the table coming from the skylight. In Photoshop I removed the color cast to give the walls and ceiling a more accurate color. The following is a screen shot of my work in Photoshop. It’s time consuming work but included in the service I offer my customers.

Dining room before color correction

Photoshop screen shot with color correction layers and masks

Spending money on marketing for small business owners is never easy. I’m in the same boat. Like my clients, I want to know that the money and effort I spend marketing my photography is effective. I often meet potential clients that think “good enough” is OK for their business and marketing materials.¬† The great thing about architects and interior designers is that they know the power of photography and its effectiveness in communicating their work to potential clients.