As I’ve mentioned in my previous posts, my post production work adds a lot of value to my photography. There will always be photographs that shouldn’t be retouched. But in commercial photography my goal is to capture and present the best image possible. In regards to portraits that could mean reducing wrinkles, shedding a few pounds or just removing a blemish.
In the case of Devon, we have a beautiful twenty-something year old. Great skin, amazing eyes and a great figure. Yet with a little help I can make sure that the image she presents to agencies and casting directors is perfect. It’s the industry standard and to be expected.
In some cases my clients want more extensive retouching done. Many people use their photo their website, social networking sites and other marketing materials. The goal of a professional business head shot is to have an image that conveys trust, strength, success and friendliness. The following shot of Barbara demonstrates that there are ways to improve upon an image without taking it too far.