Photography business
The rules of photography portfolios and websites
When I started to get serious about my photography I took a class/seminar about building a portfolio. This was in 2005. I had been shooting long enough that I had amassed a body of work that I thought was worth showing and wanted someone else’s opinion on how best to present my work in hopes of booking jobs. The class was worthwhile and I left with some good information; I also left with some misinformation. I don’t remember hearing much constructive criticism during my portfolio review. One note was that I was shooting too many landscape images and if I wanted to shoot for magazines I should shoot more portrait shaped images to match the layout of magazines. When I think back to my “skill” level in 2005 and look back at the photos I was making around that time, most of them were shite and it makes me wonder about the validity of her advise during my review. Did she not want to tell me my photos sucked because I payed for the review? Or because I was in a “class” with other photographers on the same level were mine were slightly better than the rest?
The photography industry is rife with people ready to give advise and tips. Some of the advise and education is free and invaluable. Some costs money yet is still a huge value. Look to CreativeLive and Strobist for great and usable photography know-how and education. One is free the not really free but a huge value. Along with an industry of photographers trying to sell me advice there are tons of trade magazines with full of industry “standards” and suggestions…How to show your work, what to put in your portfolio, how much to show.
In that portfolio review in 2005 the photography consultant cautioned about showing more than one image of the same person in my portfolio. Up until recently I adhered to that but as of late I call bullshit. Case in point; Devon. I met and first shot Devon in 2009. In the past four years we’ve shot together six times and every time we’ve worked together we both come away with great images.
There are a handful of other actors and models that I share the same experience with. When I’ve got a relationship with someone and we work well together I tend to work with them over and over since I know the results will be great. Why not show multiple images of the same person in my portfolio or on my website? That rule was dumb.
I bring this up because as I grow and learn about myself and my photography I have begun to make my own rules based on my own experience and information.
As much as I hate updating my websites I’m due for an overhaul. Stay tuned and plan on seeing more than one image of the same person. Especially Devon.

June 2009

October 2011

November 2011

June 2012

July 2012

February 2013
I want you to have something you can touch
I currently have 585 photos on my iPhone. I love my iPhone. It’s an amazing tool to have in my pocket; so much so that it’s the camera I use the most when I’m not being paid by someone. When it comes to dragging a seven pound chunk of metal to Grace’s ice skating lesson I’d rather just reach into my pocket and pull out my phone. If you think the quality isn’t up to par, the following photo was printed at 20×16. I bring this up because, like me, the majority of my clients have hundreds of photos on their phones and in their digital library that they never do anything with. If you are like me, most of those images don’t see the light of day. Maybe a couple end up on a blog or on Facebook, some end up on Instagram but for the most part they are left in digital purgatory and after a few months the special moment you wanted to document is lost. I took it as we were heading out the door to have our family portraits shot.
Like most two year olds, Charlie doesn’t smile for the camera. He gets uncomfortable and goofy and often moves his eye-line away from the camera. This moment was special because both of my kids looked great…at the same time… and in the same photo. I love seeing this every time I walk in the door. It’s a reminder and a keepsake.

Charlie & Grace – 16×20 Gallery Block – shot w iPhone 5
When it comes to hiring me to shoot your wedding, children, family portrait, fill in the blank; I want you to leave with something you can touch and cherish. This is a 16×24 Giclee canvas I recently made for a client.

16×24 giclee canvas
In 2011 I started using this image of Tutu in my promo material. When Tutu’s mom saw the mounted 18×12 print she loved it. I asked her what she did with the CD of files she purchased from me; she confessed that she hadn’t made time to do anything with them. Life is full; we all get busy….I want your experience with me to be easy and result in photos hung in your house that make you smile when you stop to look at them.

Tutu – Manhattan Beach 2010
I shot this (riveting) video to show the results of one of the hard cover press printed books I offer. This is the fourth book in a row I’ve made for this client and when I dropped this off she remarked how special they are and that she loves having them to look back on.
By handing over a disc or a digital file I am handing you work. It means you have to make the prints, buy the frames, frame the prints, send Grandma a copy of the prints…..I don’t want your experience with me to be sullied by the stress of added work after the shoot is over. This is the reason I offer the products and services that I do. I want you to enjoy your photos. Granted clients still want copies of their digital files which are available, but as a photographer I want you to have something you can touch.
How to get the most out of your family portrait session
During a recent family portrait session a mom asked me what was harder – shooting weddings or family portraits? Hands down shooting family portraits is one of the hardest photography jobs. A wedding may be stressful and complex but at least there’s a plan. People are there to celebrate an incredible occasion and they are there to have fun. I can’t say the same for family portraits. Many family portrait shoots are controlled chaos. Sometimes people don’t want to participate or in the case of kids they can’t help being kids.
Like a lot of my clients I don’t like to have my photo taken. If I ask myself why, I realize that statement is only half true. I love it when someone captures a genuine moment and I happen to look good. What I don’t like is the feeling of having to perform while someone points a camera at me. I take that knowledge and use it during my sessions to make it, at a minimum, bearable and if I’ve done a good job the client leaves having had fun. So how should you prepare for your family portrait session?
1. What to wear. Wardrobe tends to be one of the biggest questions I get from clients. What should we wear? It’s hard for me to answer because of personal tastes but I can point out what works and what doesn’t.
- My goal is for everyone to look like a cohesive group. For me wardrobe doesn’t dictate that feeling. I’d prefer everyone be comfortable and wearing an outfit they feel great in rather than wearing something they don’t feel great in.
- Matching wardrobe. Some love it, some hate it. But if you want everyone to match, my suggestion is to shop weeks before the actual shoot. Your hope of pulling out matching colors from everyone’s closet the night before is a wishful thinking. One of the easiest places to prepare for this is Old Navy or The Gap. Start fresh with new clothes. Both stores offer sizes for kids and adults so you’ll know that you all look great and that all the colors will match.
- Pick a color palate. If you aren’t a fan of everyone being so matchy-matchy pick a couple colors to base wardrobe decisions on. If you pick a couple colors each person can still express their individuality.
- Stay away from busy patterns and logos. As much as Johnny loves his spiderman costume it’s better to start with a classic look. If he insists, let’s make sure we start with a classic look and then let him wear the costume at the end of the shoot.
- Plan weeks ahead. A good time to think about wardrobe is immediately after our initial consult. Waiting to the last minute is stressful and associating that stress with family portraits is one of the reasons people don’t like family portraits.
2. Kids will be kids
- I don’t know “how to smile” so there’s no way I can expect a five year old to know what that means. They grow up associating saying “cheese” with smiling for the camera. To them that’s a smile. It may not look genuine or natural but it’s what they know how to do. My job is to get a genuine smile from them without having to specifically ask. Sometimes that means letting go of hope to get a shot of the perfect smile. I want them to relax. Sometimes it even works in my favor to tell them not to smile.
- It’s hard for kids to stay still and “be good”. The last thing my daughter wants to do if we are at a park or the beach is sit still. My job is to be quick; I only have their attention span for a couple minutes at a time. I typically let the kids run the show. I’ve found that by asking the kids what they want or how they want to be photographed they feel like they are participating and not being bossed around.
- Let me be the heavy. There’s nothing relaxing or fun about your mom or dad barking at you to smile or sit still. As parents, if you can handle it, let me be the heavy. If your kids are like mine they tend to listen to strangers better than me. Typically I find that the kids want to impress me and do fun and cool things for the camera. I’ll use those feeling plus a little slight of hand to get great shots. Take a break and play good cop. If I get in a situation where I can’t handle them I’ll ask you to step in.
- If you want to help, stand behind me. I appreciate and love when a parent has a trick to pull a smile or reaction out of their kid. That works even better if they are looking at the camera. If you aren’t in the photo, stand directly behind the photographer.
- If you are in the photo, keep your eyes on the camera. Let the photographer try to elicit smiles and get everyone’s attention. If you are looking down at your kid trying to get him to look at the camera, you aren’t looking at me.
3. Time of day
- Location plays a big part on the best time to shoot. Locally I typically shoot at the beach or the park. If we are shooting at the beach my suggestion is early morning. During the summer that means around 8:00 AM. I have young kids and the idea of getting them dressed, fed and to the beach by 8:00 sounds impossible. As much as it’s a pain, you are paying for great photos and I wouldn’t suggest it if it wasn’t important. The reason I start so early is for good and manageable light. If it’s so bright that everyone is squinting the pictures won’t look great. An alternative at the beach is an hour before sunset. Locally that has it’s own drawbacks because it tends to be windy and chilly. If I’m shooting at a park there’s a bit more flexibility assuming there’s good shade. Typically the grass is too wet during the early mornings so I like to start around 9:30-10:00.
4. Keep moving and shoot quickly. I want to put my clients in a situation where I can get my shot, maybe spark a little fun and catch the reactions. Most of the shots my clients are drawn to are the reactions; a laugh, a smile a genuine moment.
- I always start with the “safe” family group shots. Most of my clients want a great portrait to hang on the wall and I want to make sure I get that shot before the rails fall off. Once I feel like the family shots are done I give the kids some freedom to act like kids and change things up. During a lot of shoots I ask kids to do something physical; sometimes it’s jumping, other times it’s piggy back rides or a human pyramid. My goal isn’t to get a great shot of the family stacked like high school cheerleaders it’s to catch the reactions when people let go and have fun or when things fall apart.
- Because I know what it’s like to be in that situation I shoot fast. I don’t want my clients to sit there so long that they wonder if they are doing it right. Set up a situation, shoot, move on, repeat. Eventually people start to let go. If I set up the right situation or make the right comment I get the reaction people want to see in their photos.
- I’m not a fan of really long sessions. I can do what I need to do in about an hour. Having the attention of young kids for more than an hour is too much to ask.
5. Sometimes it just doesn’t work out as planned.
- When it comes to young kids I’m at their mercy. Some kids aren’t into it and I may not get that great family shot you wanted. That’s the reality. It doesn’t always work out. If I’ve done my job I make up for it in other ways with fun and natural shots but sometimes the kids win.
- The more people in the photo the harder it is to make sure everyone looks great. It may be cost effective to invite aunts, uncles and their families to the shoot but often there’s a price to pay. Every time I add one more person to the photo the odds of getting a shot where everyone looks good gets smaller. It also makes getting the natural reactions that make the photos work hard to elicit.

This is what you get when you ask Callie to smile

This is what you get when you tell Callie Not to smile

Colin and Logan being kids

Ian is a runner. You set him down and point a camera at him; he runs. This is the best of forty two frames trying to get a shot where everyone is looking at the camera, has their eyes open, is smiling and look good. Sometimes this is as good as it’s going to get.

As good as it gets

Set em up, make a joke and shoot the reactions

Let em get physical and have fun. Their smiles and reactions will come through

Sometimes it’s just about being at the right place at the right time and capturing a sweet moment
The Future of Magazines
I love magazines. I love flipping through and looking at the images that inspire me; images that motivate me and push me to create. Unlike most people that subscribe to magazines for the content I subscribe to look at the photos. The editorial content is icing on the cake. I subscribe to magazines because of the photographers they hire. Want to know why I subscribed to Fast Company? It’s because of Jake Chessum. I was browsing a copy in a doctor’s office and loved his portraiture. It was fun, it was real, it was honest and personable. It turned out that I really liked the editorial content of Fast company. It’s smart and current and educational and despite the fact that I don’t see Jake’s name in the magazine any more I still subscribe. Why subscribe to Vanity Fair? Annie Leibovitz. Why would I, a straight married guy, subscribe to Elle and Vogue? Testino, Thompson, Richardson, Lagerfeld, et all….
In our house we subscribe to a lot of magazines. ( PDN, Rangefinder, Fast Company, Inc, Esquire, GQ, Interview, American Photo, Real Simple, Parenting, Us Weekly). If my wife had her way I’d be limited on how many we get. Why? It’s not because of the expense…magazine subscriptions are generally pretty inexpensive. But I have stacks of magazines scattered throughout the house and in my car. I even have magazines dating back a few years that I plan to look through. For me it’s more than the act of flipping through. I rip out pages and keep them for reference. Think of it as old-school Pinterest. Having tear sheets around during photo shoots helps to communicate a vibe, emotion, hair or makeup style that I might not otherwise be able to put into words.
So what’s the asnswer? NextIssue. A new app for my iPad that gives me access to magazines for a flat monthly fee. At first glance it seemed novel and cool. For a monthly fee ala netflix I can get access to ~40 magazines. A 30 day trial and and upcoming vacation motivated me to give it a shot.This is based on my 12 hour review of the app and so far I’m stoked.
Before NextIssue, my experience with iPad versions of magazines hasn’t been spectacular. The idea of paying an additional subscription fee doesn’t interest me and some of my experiences with iPad versions of magazines has been disappointing. Lately I’ve found a few magazines are coming around and giving me access to the iPad version if I’m already a print subscriber. Amazon is even packaging print + Kindle subscriptions. With NextIssue I now have access to a ton of magazines in a convenient, clutter-free, eco-friendly and beautiful package. I might actually be able to stop ripping pages out of magazines soon.

Screen shot of NextIssue app

NextIssue screenshot - Bruce Willis – shot by Yu Tsai for Esquire

NextIssue screenshot – Emma Stone – shot by Mario Testino for Vogue
The importance of Location scouting
Given the opportunity I will always scout a location prior to a job. There is so much information to be had by checking out the location. By checking out the location of a shoot it allows me to take my time and think about the shoot. Who am I shooting? What is it for? Where and how will the photos will be used? Do I have a lot of space to work with? Is there good light? Is there interesting backgrounds or furnishings? What equipmnet will I need to bring to make the shoot work? Will I need lights? A ladder? A tripod? As I walk through and around the location I start to develop ideas and pre-plan my shots.
Last night I scouted for an upcoming wedding. It started with a meeting at Loft Seven Penthouse in downtown LA where the ceremony and reception will take place. Haley and Joaquin have a place in their heart for downtown LA and being in the middle of downtown LA will allow for unique wedding portraits. After we walked though the location we took a walk around the block to see what we could find and what would be interesting for portraits. There’s plenty of cool opportunities within the couple blocks of Loft Seven but I also have to keep in mind other factors.
- The bride and Groom don’t want to miss all of their cocktail hour
- Wrangling a group of 14 people on a wedding day
- Time of day and temps
- Schedules
- Comfort and stress
- Bride and groom’s goals
As great as it is to have amazing and unique wedding portraits there’s a bit of a trade off. That trade off is usually time. As much as I’d like to spend hours creating interesting, fun and memorable portraits, this isn’t about me. There are so many factors to consider. In the case of Haley and Joaquin they will be seeing each other before the ceremony which allows me to shoot couple’s and bridal party portraits before the ceremony. This will allow them to get back to their reception as soon as possible. When we are talking about photographing a group of 14 people, each person has their own schedules and willingness to participate. Comfort and stress are huge considerations. Wedding days can be stressful enough and my job is to alleviate stressful situations. I can’t think of one wedding I have participated in that everything happened on time. Sh!t happens, people are late, there’s traffic, shoes break, people forget things, babysitters don’t show up etc…. My job is to go with the flow and make do with the time I get. As much as I’d like to walk two blocks to this great location I have to ask myself; If I was wearing a suit on a summer afternoon would I want to walk four blocks to get the shot? If I were wearing high heels or a brand new white wedding dress would I be willing to walk that far? How much can I ask of my wedding party?
Haley and Joaquin will be staying at the Biltmore Hotel a few blocks away. After I left the loft I drove to the hotel to look for more possible locations. Typically I will shoot bridal and groom’s portraits at the location they are getting ready at. Sometimes it’s mom’s front yard other times it’s a grand, historic hotel. I walked around the hotel and was excited at the history and grandeur. A perfect place for photos.

Biltmore Hotel
I could picture the group shot along this double staircase at the hotel…..but then there’s reality. I’ve shot in some high end hotels before. And even though I have been there to shoot the wedding, many upscale hotels in Los Angeles have their client’s privacy to think about and ask me to shoot with discretion and not disturb other guests. I decided I’d ask security about setting up a large group shot on these stairs. They basically said no and implied that the difference between being able to shoot on the stairs and not is about $50,000. Since the wedding and reception aren’t being held at the hotel I just happen to be shooting some of their guests and don’t have the same privileges of someone shooting a wedding that’s being held at the hotel. Sometimes it’s better to ask forgiveness than permission. We just might stop here as we walk out of the hotel. I came across these locations as well. Stairs are a photographer’s friend when shooting a group of 14.
Like I mentioned above, I get what I get. These are just ideas and locations that I can go to if the opportunity arises. Having this information is better than showing up day-of and trying to find interesting locations on the fly.

Citi - park with views

Torrey Pines Bank Steps

US Bank tower